SEO is fast emerging as the most persuasive
marketing tool in the world. Such has its popularity surged recently, that it
is almost impossible for any business to stay on top for long. Search engines
have also evolved in such a way with time that there a number of factors that
can adversely affect your website ranking.
Here are 5 mistakes that can
make your website SEO resistant:
Duplicate
content
Search engines primarily strive to provide usability
and value to their customers. So, how does Google distinguish between hundreds
of websites providing the same content?
One of the criteria is content genuinity. Original
and valuable content that educates its users are more preferred by search
engines over ripped-off content.
Keep your content genuine and original in order to
surge forward in search rankings.
Bad Links
Yes, we are talking about the 404 page not found
error. If this is the case with your website, then it is already affecting your
rankings and reputation. Therefore, fix your website and do not just remove the
bad links. One such simple online tool is Google Webmasters to fix these broken
links.
Social
Media absence
Brands with impactful social outreach on Facebook,
Twitter, Google+ and Instagram are highly ranked by Google. Additionally,
likes, shares and comments also play a vital role in the SEO of your website.
Wrong
or excessive keywords
Google ranking is mostly about choosing the right
keywords. It is utterly important here to recognize what your customers might
be searching online. But, also make sure not to include very specific or
long-tail keywords. Do a thorough research for keyword picking before beginning
with SEO.
Also, don’t try to incorporate too many keywords
(keyword stuffing) in your website. Rather than acting as a catalyst for your
SEO, it will end up spamming your website.
Unresponsive to mobile devices
With the number of mobile searches overtaking
desktop searches on Google, it is important that your website offers a fast and
user-friendly mobile experience if you want your website to rank higher on
Google.
Therefore, ensure a mobile optimized site with fast
page-load speed for Google to entertain you.
The term ‘Digital marketing’ today encompasses SEO
and its practices. It is also interwoven with many other factors like number of
visitors on-page, bounce rate, lead generation, etc. It is hence very important
to deter these SEO mistakes so that your website features high on search
engines.
See more at-
http://www.bdeveloper.com/
