Sunday, 30 April 2017


Search Engine Optimization (SEO) is a very practical marketing channel that can bring qualified leads and customers to your business. It is now a proven fact that SEO can have better returns on investment as compared to traditional forms of marketing.

High Returns on Investment
Although it is hard to predict the SEO performance and it requires time and resources, it can have the highest ROI than any other online tool. A website, which ranks at the top in search engine results page can receive as much as 33% of the engagement from internet users. Companies that master SEO and have multiple visitors 24*7, have a higher potential of generating an exponentially increasing ROI.

Benefit from Social Media and Blog Sites
A well-managed SEO campaign can help in getting a lot of traction to a company’s social media and blog sites. Blogs and social media take link building to the next level. Blogs and social media sites are ranked on their amount of visits, likes, shares, and comments.

The Foundation for Email Marketing, Banner Ad and PPC Campaigns
Even though content marketing helps in gaining customer engagement, email marketing, banner ads, and PPC campaigns still play a vital role in the overall digital marketing strategy. Even if successful email and SEO campaigns need a huge commitment of time, resources, and constant adjustment for matching market trends, their payoff is worth the investment.

Increased Mobile Searches
Changing trends have taken mobile phones to the top of most searched devices. As most mobile searches happen locally, it has opened up a new world of possibilities for effective search engine optimization, like local search optimization.

Video Advertising to take the Top Spot
Social media and various other forms of content marketing are gaining ground on the original forms of online advertising. Video advertising is trending now since the past few years. It is also likely to become the most popular form of advertising in the next few years. The most famous and liked videos will be built around SEO keywords and shared and linked in ways that optimize traffic and improve the ranking for that brand.

Search Engines Preferred for Information
People look for reviews before they buy any product online. Without SEO, it is not possible for people to search & find you online. Rather, they might end up finding your competitors.

Healthy Content Profile
With every update, Google and other search engines change the way of looking at websites. A bad content profile spread out over months and years damages a business, because it is one of the major factors that Google assesses.

By knowing this, several enterprises have started investing in search engine optimization. It has now become a key to success and is one of the most important components of a company’s online presence and branding efforts.

Grow your business through SEO to be visible to an ocean of opportunities … we know this will make you and your business happy.

Wednesday, 26 April 2017

How to generate leads on your website

Let us consider a fancy situation, say, you have thousands of visitors on your company’s website. Yet, most of them would not contact you directly, even after spending time on the website. They might navigate your website, read content, watch videos, but won’t give out their contact details.

In this blog post, we will share how you can take your content (videos and articles) that exists on your website and use it to create credible leads for your sales team.

Identify your top content
Make a list of all your content on the website and identify the ones that would best capture your potential customer’s interest. For instance, you may find that you are getting higher conversion rates through videos, you can start creating landing page offers. These offers should not only create an interest in the mind of your reader, but also an urge to turn into a qualified lead.

Create a landing page with your content offer
After creating the desired landing page, start with writing a compelling headline and description of the content offer. You could also consider adding graphics and a customized form.    

When selecting particular fields for the landing page form, remember the essence of your content. Videos can be great at the top of the sales funnel to induce your readers to become potential customers. However, by the time an individual is at the mid of the funnel, you need to obtain the minimal information required like name, company name, email address, region and phone number for your business development specialists to follow-up.

Create a thank you page
After you have created the landing page, consider building an acknowledgement page saying thank you. Once someone submits his/her form, he/she can view the thank you page for contacting your organization.

Create a call to action
The next step is to create a call-to-action on your website. This call-to-action will take  your visitors to the landing page, where they are to download the content offer. But, before creating the landing page, identify the pages on your website, where content offerings would be most appropriate for visitors. One of the most apt place would be your product pages.

Your calls to action must be clear, action-oriented and clearly defines your users ‘what to do’.

Come up with a workforce strategy
As your customers start pouring in, identify a workflow strategy that will work for you. You can use online tools to handle all landing page form submission leads by creating a simple three-step workflow. These tools, found in abundance online, allow you to create workflows that fit into your lead requirements, while managing each lead from initiation to the buying process.

Place the call-to-action on your website
Embed the CTA code on your website after you have successfully created one. It is important that the CTA lies on top of your site and stands out from the rest of the page.

There is no better entrepreneurial joy than  watching leads pouring in and your sales team closing them. But you need to identify what content is most effective in generating high quality leads for your sales team. 

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