Wednesday, 26 April 2017

How to generate leads on your website


Let us consider a fancy situation, say, you have thousands of visitors on your company’s website. Yet, most of them would not contact you directly, even after spending time on the website. They might navigate your website, read content, watch videos, but won’t give out their contact details.

In this blog post, we will share how you can take your content (videos and articles) that exists on your website and use it to create credible leads for your sales team.

Identify your top content
Make a list of all your content on the website and identify the ones that would best capture your potential customer’s interest. For instance, you may find that you are getting higher conversion rates through videos, you can start creating landing page offers. These offers should not only create an interest in the mind of your reader, but also an urge to turn into a qualified lead.

Create a landing page with your content offer
After creating the desired landing page, start with writing a compelling headline and description of the content offer. You could also consider adding graphics and a customized form.    

When selecting particular fields for the landing page form, remember the essence of your content. Videos can be great at the top of the sales funnel to induce your readers to become potential customers. However, by the time an individual is at the mid of the funnel, you need to obtain the minimal information required like name, company name, email address, region and phone number for your business development specialists to follow-up.

Create a thank you page
After you have created the landing page, consider building an acknowledgement page saying thank you. Once someone submits his/her form, he/she can view the thank you page for contacting your organization.

Create a call to action
The next step is to create a call-to-action on your website. This call-to-action will take  your visitors to the landing page, where they are to download the content offer. But, before creating the landing page, identify the pages on your website, where content offerings would be most appropriate for visitors. One of the most apt place would be your product pages.

Your calls to action must be clear, action-oriented and clearly defines your users ‘what to do’.

Come up with a workforce strategy
As your customers start pouring in, identify a workflow strategy that will work for you. You can use online tools to handle all landing page form submission leads by creating a simple three-step workflow. These tools, found in abundance online, allow you to create workflows that fit into your lead requirements, while managing each lead from initiation to the buying process.

Place the call-to-action on your website
Embed the CTA code on your website after you have successfully created one. It is important that the CTA lies on top of your site and stands out from the rest of the page.

There is no better entrepreneurial joy than  watching leads pouring in and your sales team closing them. But you need to identify what content is most effective in generating high quality leads for your sales team. 


- See more at:  http://www.bdeveloper.com/

Sunday, 26 March 2017

The Right Website Development Company




Selecting the right website development company can be a daunting task, especially if you do not have the technical know how of website development.

To help you make the right choice, we have a list of things you should take into consideration before hiring a website development company.

Things to keep in mind when selecting a website development company:

Is it an established and genuine company ? Before you hire a company or a firm to develop and design your website, make sure to check that they are an established and genuine firm. It often happens that fraud firms make money off their clients while producing low quality results.

Company’s Website: Always have a look at the website of the company you are about to hire. Is their website good enough ? Does it attract you ? If their website doesn’t impress you, move on because if they can’t make a good enough website for themselves, how can they do it for others ?

Clientèle: Does their client list look impressive ? Do they have a lot of clients ? Are those clients satisfied ? Have they been able to maintain a long term relationship with their clients ? These are some of the questions you need to ask. A large client base means the company would have experience in a variety of websites, whether it is a simple information website or a e commerce store.

Number of Employees: While the low cost of smaller companies might attract you, it oft happens that the company does not have enough employees to carry out the work. This can lead to delays in results, which can turn out to be low quality due to absence of adequate manpower.

Previous Works: Take a look at their previous works. Ask them for case studies of their clients. Gauge the effectiveness of their services to know if it would be beneficial for your business.

Additional Services: Check if the company provides additional services like SEO, Graphic Designing, Speed Optimization, etc. These services are necessary for your website to drive more traffic and increase conversion rates. It is always better to have all of it one place.

Will You Have Access to Website ? It is important to know how much access will you have to website so that you can update the content as and when you need to.

Will They Provide Support ? Unless you have an extensive IT team, you are likely to require help. Companies can have either 24×7 support (like us 😉 ) or they may have standard working hours as their support hours.

Direct Communication: Direct communication is important when you need to explain exactly what you want, and don’t. Check if you can communicate directly with the person handling your website without going through managers as information can get lost in levels of hierarchy.

You Get What You Pay For: Costs for developing and designing the website can range from pennies to thousands of dollars. It all depends on the type of the website you are looking for. Too less costs are also a danger sign as no good quality work can be made if you are not paying for it.

- See more at:  http://www.bdeveloper.com

Sunday, 19 June 2016

BDeveloper - Web development


Bdeveloper provides your business a cost effective, scalable, and innovative solution to your administrative support needs. Virtual agents remain a great resource providing immeasurable flexibility. We have gathered some of the most talented workforce and vow to provide only the most skilled agents servicing at all times.

We have the ability to help you leverage the power of outsourcing. Bdeveloper has gathered a team of virtual employees that possesses the experience and professionalism to provide unparalleled customer service.Here at BDeveloper we have come to understand that every company has different needs and we believe that in offering customized services our clients benefit from our knowledge and expertise.