In today’s dynamic world, there are several potential business outlets and there are more number of strategies and approaches to boost your business, out of which Online Marketing is the most important key because most of your audiences are adherent to the Internet. People in today’s scenario don’t purchase a product unless they research about it on the company’s website and read the reviews. Henceforth it is a mandatory function to have a online presence for your business to flourish. Following are the key reason to bring up your business ONLINE:
Wednesday, 31 January 2018
Sunday, 3 December 2017
SEO is fast emerging as the most persuasive marketing tool in the world. Such has its popularity surged recently, that it is almost impossible for any business to stay on top for long. Search engines have also evolved in such a way with time that there a number of factors that can adversely affect your website ranking.
Here are 5 mistakes that can make your website SEO resistant:
Search engines primarily strive to provide usability and value to their customers. So, how does Google distinguish between hundreds of websites providing the same content?
One of the criteria is content genuinity. Original and valuable content that educates its users are more preferred by search engines over ripped-off content.
Keep your content genuine and original in order to surge forward in search rankings.
Yes, we are talking about the 404 page not found error. If this is the case with your website, then it is already affecting your rankings and reputation. Therefore, fix your website and do not just remove the bad links. One such simple online tool is Google Webmasters to fix these broken links.
Social Media absence
Brands with impactful social outreach on Facebook, Twitter, Google+ and Instagram are highly ranked by Google. Additionally, likes, shares and comments also play a vital role in the SEO of your website.
Wrong or excessive keywords
Google ranking is mostly about choosing the right keywords. It is utterly important here to recognize what your customers might be searching online. But, also make sure not to include very specific or long-tail keywords. Do a thorough research for keyword picking before beginning with SEO.
Also, don’t try to incorporate too many keywords (keyword stuffing) in your website. Rather than acting as a catalyst for your SEO, it will end up spamming your website.
Unresponsive to mobile devices
With the number of mobile searches overtaking desktop searches on Google, it is important that your website offers a fast and user-friendly mobile experience if you want your website to rank higher on Google.
Therefore, ensure a mobile optimized site with fast page-load speed for Google to entertain you.
The term ‘Digital marketing’ today encompasses SEO and its practices. It is also interwoven with many other factors like number of visitors on-page, bounce rate, lead generation, etc. It is hence very important to deter these SEO mistakes so that your website features high on search engines.
See more at- http://www.bdeveloper.com/
Sunday, 23 July 2017
User experience has been the foremost factor in the age of the internet. You can build a great website with the exact functionalities that your customers search online, but if your website takes time to load, then your customers won’t stick around.
As mobile phones outrace desktop searches, people do not expect websites to take time to load.
Long gone are the times of sitting tight 10 seconds for a site to load. Due to this, Google started considering page loading speeds as a ranking factor.
Therefore, to stay at Google’s top spot, WordPress users need to know precisely what they can do to enhance their own website speed.
Some of you may already be using Rainmaker platform to load your website quickly. Be that as it may, including promotion scripts, highlighted pictures, following codes, 301 redirects, and so forth will slow down your website loading speed.
Here are six basic tips that we prescribe since we use them ourselves to significantly accelerate the Search Engine Journal (SEJ) loading time.
- Choose a content delivery network
A content delivery network (CDN) is a group of servers that connect website pages and other information such as area of the client, origin of the web pages and its server.
Bloggers using WordPress who want to improve their site speed can look online for tools that can improve their site speed. There are numerous CDNs online that speeds up the performance of your site and optimizes it for efficiency on any device.
Most of them also protect your website from crawlers and bots.
Most of them also protect your website from crawlers and bots.
- Compress your images
Another effective way to reduce page-load time and increase site speed is by compressing your images. A CDN will help with this, but it doesn’t take care of 100 percent of the job. There are several different plug-ins that allow you to compress both new and old images on your blog. You can instantly compress images without affecting their quality, regardless of their size. This also ensures safety & security of your files.
- Prevent pop-ups
Of course you want to build your audience and get more customers, but be careful. Many website pages today contain some type of third-party script that either runs advertisements for revenue or uses pop-ups to promote conversion. It’s not possible to completely get rid of them, but you can limit their performance and strictly let it perform its intended task.
The trick is to first identify the third-party scripts that run on your site, where they come from, and how they impact your blog. There are dozens of online tools available which can monitor and identify scripts on your website. You can do the same assessment for pop-ups on your blog as well.
- Install Caching plugins
Caching plug-ins send a static version of your WordPress blogs to users and readers. This substantially reduces your page load time, almost by half.
Plugins are easy to install and remove. What is even more better is that WordPress also supports many plugins that gets rid of any latency in page-load time. You just need to find which one is best for you.
However, tons of plug-ins can also make your site slow. Hence, it is important to review plugins that you have installed in the past, but presently do not offer you any beneficial functionality. We also highly recommend to constantly update your plugins so that not only does your pages load quickly, but also for that additional security.
- Media Optimization
Even after compressing pictures, running scripts and caches, sometimes the numerous different types of media slow down the loading time of web pages. All the internal fixes might still have no effect on the loading time of media pages like Instagram, Twitter, Youtube, etc. Start optimizing your media pages with online tools. Even the infographics from other sources need to be optimized for a better user-experience.
As an ever increasing number of individuals switch to cell phones to access the web, it is imperative to optimize your blog to be read on mobile devices and minimize page-load time.
Keep in mind, bounce rates increase when your page-load time is slow, which affects your overall ranking on search engines. Additionally, your content gets wasted too, as your visitor might go to your competitor’s website’s content.
Friday, 26 May 2017
Owning a website is quite like inviting multiple people at your home. From its style to layout and content, a good website will have a solid design along with interactive development for a great first impression on potential clients. Quality content also determines what kind of user experience does your website provide. We shed some light on the important features of web designing.
Relevant and genuine content is the foremost requirement of a good website. But a great website’s content should not only answer the visitor’s question but also exceed their expectations. A well thought-out content aids in SEO and ultimately bringing in higher traffic and sales. It is imperative that your website answers to your reader’s queries and that too, in the easiest possible way.
Engagement and Promotion
Improvise on ways to promote your website and it’s products and services. The most popular methods include social media platforms and email marketing.
Social media is a need because of user connectivity and building trust. Use Google Analytics for obtaining demographic information. If your viewers are professional in their approach, publish articles and updates on LinkedIn and Google+.
Also, have email newsletters that invite visitors to browse your newly launched products, seasonal sales, new content and more. However, forgetting email marketing due to social media marketing is a mistake, remember, email marketing can target a very wide audience with the exact personalized message you want.
Beauty requires attention! There is no point in making a good website if users are unable to able to find it. This is where Search engine optimization is so crucial for users to find relevant services and products quickly, and with all the competition out there, it is advisable to carry out SEO on a regular basis. Be mindful of the title tags, meta descriptions, headers, and keywords so that users can reach you easily and engage with your services. However, SEO is a constantly evolving field that requires regular updates and strategies for maintaining top rankings. Perform regular SEO audits in order to track rankings, USPs for your business and opportunities for growth.
A dysfunctional or confusing layout will lead your visitors to immediately leave your website for your competitors, who might be offering more user friendly interface and a lucid design. In today’s time-bound world, convenience and ease-of-use is everything. In order to cater to our time-crunched society, make sure that all links work properly and your website is easy to navigate.
Tracking ProgressTracking progress monthly or time-to-time helps you to measure results and understand your strong points. As mentioned earlier, Google Analytics allows you to see your website visitors, how long they stay on certain pages, and what information or services are they here for. This can help you measure your progress and understand your buyer persona. You can effectively formulate strategies and implement new measures to attract more customers on your website.
In the end, it is wise to view your website from your user’s point of view. Rather than suave features that you know about, try inducing functionality that users can notice and your website will surely feature as a “good website”.
- See more at:- http://www.bdeveloper.com/
Sunday, 30 April 2017
Search Engine Optimization (SEO) is a very practical marketing channel that can bring qualified leads and customers to your business. It is now a proven fact that SEO can have better returns on investment as compared to traditional forms of marketing.
High Returns on Investment
Although it is hard to predict the SEO performance and it requires time and resources, it can have the highest ROI than any other online tool. A website, which ranks at the top in search engine results page can receive as much as 33% of the engagement from internet users. Companies that master SEO and have multiple visitors 24*7, have a higher potential of generating an exponentially increasing ROI.
Benefit from Social Media and Blog Sites
A well-managed SEO campaign can help in getting a lot of traction to a company’s social media and blog sites. Blogs and social media take link building to the next level. Blogs and social media sites are ranked on their amount of visits, likes, shares, and comments.
The Foundation for Email Marketing, Banner Ad and PPC Campaigns
Even though content marketing helps in gaining customer engagement, email marketing, banner ads, and PPC campaigns still play a vital role in the overall digital marketing strategy. Even if successful email and SEO campaigns need a huge commitment of time, resources, and constant adjustment for matching market trends, their payoff is worth the investment.
Increased Mobile Searches
Changing trends have taken mobile phones to the top of most searched devices. As most mobile searches happen locally, it has opened up a new world of possibilities for effective search engine optimization, like local search optimization.
Video Advertising to take the Top Spot
Social media and various other forms of content marketing are gaining ground on the original forms of online advertising. Video advertising is trending now since the past few years. It is also likely to become the most popular form of advertising in the next few years. The most famous and liked videos will be built around SEO keywords and shared and linked in ways that optimize traffic and improve the ranking for that brand.
Search Engines Preferred for Information
People look for reviews before they buy any product online. Without SEO, it is not possible for people to search & find you online. Rather, they might end up finding your competitors.
Healthy Content Profile
With every update, Google and other search engines change the way of looking at websites. A bad content profile spread out over months and years damages a business, because it is one of the major factors that Google assesses.
By knowing this, several enterprises have started investing in search engine optimization. It has now become a key to success and is one of the most important components of a company’s online presence and branding efforts.
Grow your business through SEO to be visible to an ocean of opportunities … we know this will make you and your business happy.
- See more at: http://www.bdeveloper.com/
Wednesday, 26 April 2017
Let us consider a fancy situation, say, you have thousands of visitors on your company’s website. Yet, most of them would not contact you directly, even after spending time on the website. They might navigate your website, read content, watch videos, but won’t give out their contact details.
In this blog post, we will share how you can take your content (videos and articles) that exists on your website and use it to create credible leads for your sales team.
Identify your top content
Make a list of all your content on the website and identify the ones that would best capture your potential customer’s interest. For instance, you may find that you are getting higher conversion rates through videos, you can start creating landing page offers. These offers should not only create an interest in the mind of your reader, but also an urge to turn into a qualified lead.
Create a landing page with your content offer
After creating the desired landing page, start with writing a compelling headline and description of the content offer. You could also consider adding graphics and a customized form.
When selecting particular fields for the landing page form, remember the essence of your content. Videos can be great at the top of the sales funnel to induce your readers to become potential customers. However, by the time an individual is at the mid of the funnel, you need to obtain the minimal information required like name, company name, email address, region and phone number for your business development specialists to follow-up.
Create a thank you page
After you have created the landing page, consider building an acknowledgement page saying thank you. Once someone submits his/her form, he/she can view the thank you page for contacting your organization.
Create a call to action
The next step is to create a call-to-action on your website. This call-to-action will take your visitors to the landing page, where they are to download the content offer. But, before creating the landing page, identify the pages on your website, where content offerings would be most appropriate for visitors. One of the most apt place would be your product pages.
Your calls to action must be clear, action-oriented and clearly defines your users ‘what to do’.
Come up with a workforce strategy
As your customers start pouring in, identify a workflow strategy that will work for you. You can use online tools to handle all landing page form submission leads by creating a simple three-step workflow. These tools, found in abundance online, allow you to create workflows that fit into your lead requirements, while managing each lead from initiation to the buying process.
Place the call-to-action on your website
Embed the CTA code on your website after you have successfully created one. It is important that the CTA lies on top of your site and stands out from the rest of the page.
There is no better entrepreneurial joy than watching leads pouring in and your sales team closing them. But you need to identify what content is most effective in generating high quality leads for your sales team.
- See more at: http://www.bdeveloper.com/
Sunday, 26 March 2017
Selecting the right website development company can be a daunting task, especially if you do not have the technical know how of website development.
To help you make the right choice, we have a list of things you should take into consideration before hiring a website development company.
Things to keep in mind when selecting a website development company:
Is it an established and genuine company ? Before you hire a company or a firm to develop and design your website, make sure to check that they are an established and genuine firm. It often happens that fraud firms make money off their clients while producing low quality results.
Company’s Website: Always have a look at the website of the company you are about to hire. Is their website good enough ? Does it attract you ? If their website doesn’t impress you, move on because if they can’t make a good enough website for themselves, how can they do it for others ?
Clientèle: Does their client list look impressive ? Do they have a lot of clients ? Are those clients satisfied ? Have they been able to maintain a long term relationship with their clients ? These are some of the questions you need to ask. A large client base means the company would have experience in a variety of websites, whether it is a simple information website or a e commerce store.
Number of Employees: While the low cost of smaller companies might attract you, it oft happens that the company does not have enough employees to carry out the work. This can lead to delays in results, which can turn out to be low quality due to absence of adequate manpower.
Previous Works: Take a look at their previous works. Ask them for case studies of their clients. Gauge the effectiveness of their services to know if it would be beneficial for your business.
Additional Services: Check if the company provides additional services like SEO, Graphic Designing, Speed Optimization, etc. These services are necessary for your website to drive more traffic and increase conversion rates. It is always better to have all of it one place.
Will You Have Access to Website ? It is important to know how much access will you have to website so that you can update the content as and when you need to.
Will They Provide Support ? Unless you have an extensive IT team, you are likely to require help. Companies can have either 24×7 support (like us 😉 ) or they may have standard working hours as their support hours.
Direct Communication: Direct communication is important when you need to explain exactly what you want, and don’t. Check if you can communicate directly with the person handling your website without going through managers as information can get lost in levels of hierarchy.
You Get What You Pay For: Costs for developing and designing the website can range from pennies to thousands of dollars. It all depends on the type of the website you are looking for. Too less costs are also a danger sign as no good quality work can be made if you are not paying for it.
- See more at: http://www.bdeveloper.com