Monday, 19 February 2018

The Six Prerequisites for any SEO Brief

For any agency, the creation of SEO is pivotal. This process helps the agency in devising the best possible strategy and gives the security of having an agreed set of objectives they have to meet. Any SEO creation requires 6 major elements to make clear to the agency. Here is a quick overview of the key essentials of any SEO brief:
-The Objectives: This head briefly defines the SEO goals and how do you wish to plan to measure them.
-The Brand: This describes the overview of the brand, what sets it apart and where do you see it going in the future.
-The Target Audience: Selecting and analyzing your Target Audience and deciding who do you wish to connect with, is an essential part of creating the SEO.
-The Competitors: The brands you need to stay ahead of and the ones you want to catch up/overtake.
-The Budget: Your current budget and whether you expect this to increase or decrease over time.
-The SEO History: This head describes everything you have (or haven’t) done with SEO up until now.
Creation of SEO Brief is an important deal for any agency. Clarifying these points isn’t only for your agency’s benefit, it’s for yours too. Consider them and make your SEO Brief an effective one.

Wednesday, 31 January 2018

Why is Online Marketing important?

In today’s dynamic world, there are several potential business outlets and there are more number of strategies and approaches to boost your business, out of which Online Marketing is the most important key because most of your audiences are adherent to the Internet. People in today’s scenario don’t purchase a product unless they research about it on the company’s website and read the reviews. Henceforth it is a mandatory function to have a online presence for your business to flourish. Following are the key reason to bring up your business ONLINE: 

1) Gateway for small business
Online marketing is the most effective measure for the people who want to establish themselves with a relatively small budget, it is a crucial way to choose your market and expose your company’s services to the people who are interested in your services and products and help you gain more social interaction.

2) Two way communication platform

Internet has given you the lead to develop relationships with your consumers by interacting with them that is contrary with the traditional media tools such as prints, advertisements and radio where you are just exposed to the message. Internet allows people to interact and contact you and know more information regarding your business. They share their reviews about the services offered and it becomes a trustful asset for other people who are looking for the same services.

3) Helps to position yourself

Out of all the important aspects to achieve, one is the need to develop a strong market reputation which is infallible. If a company gains the trust and confidence of their consumers, it will surely achieve success. With a good reputation and brand name, you can differentiate your business with other strong competitors and play over it.

4) Consumers can reach you 24*7 

Internet is a platform that runs all the time, and the people who are looking for your business can easily contact you anytime anywhere. You can perform an effective marketing campaign that goes all day when it runs on your website and various social media handles, so that your consumers don’t have to wait until the business hours to contact you.

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Sunday, 3 December 2017

5 SEO Mistakes To Avoid

SEO is fast emerging as the most persuasive marketing tool in the world. Such has its popularity surged recently, that it is almost impossible for any business to stay on top for long. Search engines have also evolved in such a way with time that there a number of factors that can adversely affect your website ranking.

Here are 5 mistakes that can make your website SEO resistant:

Duplicate content

Search engines primarily strive to provide usability and value to their customers. So, how does Google distinguish between hundreds of websites providing the same content?

One of the criteria is content genuinity. Original and valuable content that educates its users are more preferred by search engines over ripped-off content. 
Keep your content genuine and original in order to surge forward in search rankings.

 Bad Links

Yes, we are talking about the 404 page not found error. If this is the case with your website, then it is already affecting your rankings and reputation. Therefore, fix your website and do not just remove the bad links. One such simple online tool is Google Webmasters to fix these broken links.

Social Media absence

Brands with impactful social outreach on Facebook, Twitter, Google+ and Instagram are highly ranked by Google. Additionally, likes, shares and comments also play a vital role in the SEO of your website.

Wrong or excessive keywords

Google ranking is mostly about choosing the right keywords. It is utterly important here to recognize what your customers might be searching online. But, also make sure not to include very specific or long-tail keywords. Do a thorough research for keyword picking before beginning with SEO.

Also, don’t try to incorporate too many keywords (keyword stuffing) in your website. Rather than acting as a catalyst for your SEO, it will end up spamming your website.

 Unresponsive to mobile devices

With the number of mobile searches overtaking desktop searches on Google, it is important that your website offers a fast and user-friendly mobile experience if you want your website to rank higher on Google.

Therefore, ensure a mobile optimized site with fast page-load speed for Google to entertain you.

The term ‘Digital marketing’ today encompasses SEO and its practices. It is also interwoven with many other factors like number of visitors on-page, bounce rate, lead generation, etc. It is hence very important to deter these SEO mistakes so that your website features high on search engines.

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Sunday, 23 July 2017

How to increase site speed on WordPress like a pro

User experience has been the foremost factor in the age of the internet. You can build a  great website with the exact functionalities that your customers search online, but if your website takes time to load, then your customers won’t stick around.
As mobile phones outrace desktop searches, people do not expect websites to take time to load.
Long gone are the times of sitting tight 10 seconds for a site to load. Due to this, Google started considering page loading speeds as a ranking factor.
Therefore, to stay at Google’s top spot, WordPress users need to know precisely what they can do to enhance their own website speed.
Some of you may already be using Rainmaker platform to load your website quickly. Be that as it may, including promotion scripts, highlighted pictures, following codes, 301 redirects, and so forth will slow down your website loading speed.
Here are six basic tips that we prescribe since we use them ourselves to significantly accelerate the Search Engine Journal (SEJ) loading time.
  1. Choose a content delivery network
A content delivery network (CDN) is a group of servers that connect website pages and other information such as area of the client, origin of the web pages and its server.
Bloggers using WordPress who want to improve their site speed can look online for tools that can improve their site speed. There are numerous CDNs online that speeds up the  performance of your site and optimizes it for efficiency on any device.
Most of them also protect your website from crawlers and bots.
  1. Compress your images
Another effective way to reduce page-load time and increase site speed is by compressing your images. A CDN will help with this, but it doesn’t take care of 100 percent of the job. There are several different plug-ins that allow you to compress both new and old images on your blog. You can instantly compress images without affecting their quality, regardless of their size. This also ensures safety & security of your files.
  1. Prevent  pop-ups
Of course you want to build your audience and get more customers, but be careful. Many website pages today contain some type of third-party script that either runs advertisements for revenue or uses pop-ups to promote conversion. It’s not possible to completely get rid of them, but you can limit their performance and strictly let it perform its intended task.
The trick is to first identify the third-party scripts that run on your site, where they come from, and how they impact your blog. There are dozens of online tools available which can monitor and identify scripts on your website. You can do the same assessment for pop-ups on your blog as well.
  1. Install Caching plugins
Caching plug-ins send a static version of your WordPress blogs to users and readers. This substantially reduces your page load time, almost by half.
Plugins are easy to install and remove. What is even more better is that WordPress also supports many plugins that gets rid of any latency in page-load time. You just need to find which one is best for you.
However, tons of plug-ins can also make your site slow. Hence, it is important to review plugins that you have installed in the past, but presently do not offer you any beneficial functionality. We also highly recommend to constantly update your plugins so that not only does your pages load quickly, but also for that additional security.
  1. Media Optimization
Even after compressing pictures, running scripts and caches, sometimes the numerous different types of media slow down the loading time of web pages. All the internal fixes might still have no effect on the loading time of media pages like Instagram, Twitter, Youtube, etc. Start optimizing your media pages with online tools. Even the infographics from other sources need to be optimized for a better user-experience.
As an ever increasing number of individuals switch to cell phones to access the web, it is imperative to optimize your blog to be read on mobile devices and minimize page-load time.
Keep in mind, bounce rates increase when your page-load time is slow, which affects your overall ranking on search engines. Additionally, your content gets wasted too, as your visitor might go to your competitor’s website’s content.

Friday, 26 May 2017

What do they mean by a “Good Website”?

Owning a website is quite like inviting multiple people at your home. From its style to layout and content, a good website will have a solid design along with interactive development for a great first impression on potential clients. Quality content also determines what kind of user experience does your website provide. We shed some light on the important features of web designing.
Relevant and genuine content is the foremost requirement of a good website. But a great website’s content should not only answer the visitor’s question but also exceed their expectations. A well thought-out content aids in SEO and ultimately bringing in higher traffic and sales. It is imperative that your website answers to your reader’s queries and that too, in the easiest possible way.
Engagement and Promotion
Improvise on ways to promote your website and it’s products and services. The most popular methods include social media platforms and email marketing.
Social media is a need because of user connectivity and building trust. Use Google Analytics for obtaining demographic information. If your viewers are professional in their approach, publish articles and updates on LinkedIn and Google+.
Also, have email newsletters that invite visitors to browse your newly launched products, seasonal sales, new content and more. However, forgetting email marketing due to social media marketing is a mistake, remember, email marketing can target a very wide audience with the exact personalized message you want.
Beauty requires attention! There is no point in making a good website if users are unable to able to find it. This is where Search engine optimization is so crucial for users to find relevant services and products quickly, and with all the competition out there, it is advisable to carry out SEO on a regular basis. Be mindful of the title tags, meta descriptions, headers, and keywords so that users can reach you easily and engage with your services. However, SEO is a constantly evolving field that requires regular updates and strategies for maintaining top rankings. Perform regular SEO audits in order to track rankings, USPs for your business and opportunities for growth.
A dysfunctional or confusing layout will lead your visitors to immediately leave your website for your competitors, who might be offering more user friendly interface and a lucid design. In today’s time-bound world, convenience and ease-of-use is everything. In order to cater to our time-crunched society, make sure that all links work properly and your website is easy to navigate.
Tracking ProgressTracking progress monthly or time-to-time helps you to measure results and understand your strong points. As mentioned earlier, Google Analytics allows you to see your website visitors, how long they stay on certain pages, and what information or services are they here for. This can help you measure your progress and understand your buyer persona. You can effectively formulate strategies and implement new measures to attract more customers on your website.
In the end, it is wise to view your website from your user’s point of view. Rather than suave features that you know about, try inducing functionality that users can notice and your website will surely feature as a “good website”.
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Sunday, 30 April 2017


Search Engine Optimization (SEO) is a very practical marketing channel that can bring qualified leads and customers to your business. It is now a proven fact that SEO can have better returns on investment as compared to traditional forms of marketing.

High Returns on Investment
Although it is hard to predict the SEO performance and it requires time and resources, it can have the highest ROI than any other online tool. A website, which ranks at the top in search engine results page can receive as much as 33% of the engagement from internet users. Companies that master SEO and have multiple visitors 24*7, have a higher potential of generating an exponentially increasing ROI.

Benefit from Social Media and Blog Sites
A well-managed SEO campaign can help in getting a lot of traction to a company’s social media and blog sites. Blogs and social media take link building to the next level. Blogs and social media sites are ranked on their amount of visits, likes, shares, and comments.

The Foundation for Email Marketing, Banner Ad and PPC Campaigns
Even though content marketing helps in gaining customer engagement, email marketing, banner ads, and PPC campaigns still play a vital role in the overall digital marketing strategy. Even if successful email and SEO campaigns need a huge commitment of time, resources, and constant adjustment for matching market trends, their payoff is worth the investment.

Increased Mobile Searches
Changing trends have taken mobile phones to the top of most searched devices. As most mobile searches happen locally, it has opened up a new world of possibilities for effective search engine optimization, like local search optimization.

Video Advertising to take the Top Spot
Social media and various other forms of content marketing are gaining ground on the original forms of online advertising. Video advertising is trending now since the past few years. It is also likely to become the most popular form of advertising in the next few years. The most famous and liked videos will be built around SEO keywords and shared and linked in ways that optimize traffic and improve the ranking for that brand.

Search Engines Preferred for Information
People look for reviews before they buy any product online. Without SEO, it is not possible for people to search & find you online. Rather, they might end up finding your competitors.

Healthy Content Profile
With every update, Google and other search engines change the way of looking at websites. A bad content profile spread out over months and years damages a business, because it is one of the major factors that Google assesses.

By knowing this, several enterprises have started investing in search engine optimization. It has now become a key to success and is one of the most important components of a company’s online presence and branding efforts.

Grow your business through SEO to be visible to an ocean of opportunities … we know this will make you and your business happy.

Wednesday, 26 April 2017

How to generate leads on your website

Let us consider a fancy situation, say, you have thousands of visitors on your company’s website. Yet, most of them would not contact you directly, even after spending time on the website. They might navigate your website, read content, watch videos, but won’t give out their contact details.

In this blog post, we will share how you can take your content (videos and articles) that exists on your website and use it to create credible leads for your sales team.

Identify your top content
Make a list of all your content on the website and identify the ones that would best capture your potential customer’s interest. For instance, you may find that you are getting higher conversion rates through videos, you can start creating landing page offers. These offers should not only create an interest in the mind of your reader, but also an urge to turn into a qualified lead.

Create a landing page with your content offer
After creating the desired landing page, start with writing a compelling headline and description of the content offer. You could also consider adding graphics and a customized form.    

When selecting particular fields for the landing page form, remember the essence of your content. Videos can be great at the top of the sales funnel to induce your readers to become potential customers. However, by the time an individual is at the mid of the funnel, you need to obtain the minimal information required like name, company name, email address, region and phone number for your business development specialists to follow-up.

Create a thank you page
After you have created the landing page, consider building an acknowledgement page saying thank you. Once someone submits his/her form, he/she can view the thank you page for contacting your organization.

Create a call to action
The next step is to create a call-to-action on your website. This call-to-action will take  your visitors to the landing page, where they are to download the content offer. But, before creating the landing page, identify the pages on your website, where content offerings would be most appropriate for visitors. One of the most apt place would be your product pages.

Your calls to action must be clear, action-oriented and clearly defines your users ‘what to do’.

Come up with a workforce strategy
As your customers start pouring in, identify a workflow strategy that will work for you. You can use online tools to handle all landing page form submission leads by creating a simple three-step workflow. These tools, found in abundance online, allow you to create workflows that fit into your lead requirements, while managing each lead from initiation to the buying process.

Place the call-to-action on your website
Embed the CTA code on your website after you have successfully created one. It is important that the CTA lies on top of your site and stands out from the rest of the page.

There is no better entrepreneurial joy than  watching leads pouring in and your sales team closing them. But you need to identify what content is most effective in generating high quality leads for your sales team. 

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