Owning a website is quite like inviting multiple people at your home. From its style to layout and content, a good website will have a solid design along with interactive development for a great first impression on potential clients. Quality content also determines what kind of user experience does your website provide. We shed some light on the important features of web designing.
Content
Relevant and genuine content is the foremost requirement of a good website. But a great website’s content should not only answer the visitor’s question but also exceed their expectations. A well thought-out content aids in SEO and ultimately bringing in higher traffic and sales. It is imperative that your website answers to your reader’s queries and that too, in the easiest possible way.
Engagement and Promotion
Improvise on ways to promote your website and it’s products and services. The most popular methods include social media platforms and email marketing.
Social media is a need because of user connectivity and building trust. Use Google Analytics for obtaining demographic information. If your viewers are professional in their approach, publish articles and updates on LinkedIn and Google+.
Also, have email newsletters that invite visitors to browse your newly launched products, seasonal sales, new content and more. However, forgetting email marketing due to social media marketing is a mistake, remember, email marketing can target a very wide audience with the exact personalized message you want.
SEO
Beauty requires attention! There is no point in making a good website if users are unable to able to find it. This is where Search engine optimization is so crucial for users to find relevant services and products quickly, and with all the competition out there, it is advisable to carry out SEO on a regular basis. Be mindful of the title tags, meta descriptions, headers, and keywords so that users can reach you easily and engage with your services. However, SEO is a constantly evolving field that requires regular updates and strategies for maintaining top rankings. Perform regular SEO audits in order to track rankings, USPs for your business and opportunities for growth.
Layout
A dysfunctional or confusing layout will lead your visitors to immediately leave your website for your competitors, who might be offering more user friendly interface and a lucid design. In today’s time-bound world, convenience and ease-of-use is everything. In order to cater to our time-crunched society, make sure that all links work properly and your website is easy to navigate.
Tracking ProgressTracking progress monthly or time-to-time helps you to measure results and understand your strong points. As mentioned earlier, Google Analytics allows you to see your website visitors, how long they stay on certain pages, and what information or services are they here for. This can help you measure your progress and understand your buyer persona. You can effectively formulate strategies and implement new measures to attract more customers on your website.
In the end, it is wise to view your website from your user’s point of view. Rather than suave features that you know about, try inducing functionality that users can notice and your website will surely feature as a “good website”.
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